BoBMarvan.comSelected Projects — BoB Marvan
Below is a selection of projects that illustrate my experience. If you would like to learn more about any of them, please get in touch.
Contact meDirect family — Fidoo FX: The future of an online foreign exchange service
Design Discovery — 2024
To determine the future direction of Fidoo FX, we ran an end-to-end design discovery. We prepared and conducted qualitative research through in-depth interviews with 15 CFOs, CEOs and senior accountants from Czech companies of different sizes, analysed and synthesised the findings, facilitated a series of ideation workshops, defined three potential value propositions and prototyped the first one. The Discovery concluded with qualitative user testing, which confirmed that reframing the original brief in the chosen direction was appropriate. Following a management decision, quantitative validation was postponed in favour of broader research. The detailed results remain confidential.
My role: Planning and leading the project, contributing to user research, facilitating ideation workshops, helping define the value proposition, designing low-fidelity wireframes and contributing to user testing.
Gen — Avast Secure Browser: Side Panel with AI
Design Discovery — 2023
Our brief was to determine how to integrate a Side Panel into Avast Secure Browser and which features, beyond AI, would make it useful enough for people to adopt. Through desk research supported by AI, we identified a long list of potential features. Quantitative research then helped us narrow it to a shortlist. With those priorities in mind, we designed three possible ways to integrate the Side Panel into the browser and tested them with users. Based on the findings, we simplified the information architecture and improved access to individual features. After the MVP was implemented, testing showed that we had improved Side Panel discoverability from an estimated 6% to 40%.
My role: Work planning, project management, desk research, identification of potential features, research preparation, facilitation of an ideation workshop, definition of the recommended feature set, information architecture, low-fidelity wireframes and preparation of the final testing.
Gen — Small Business 10X
Strategic opportunity identification — 2023
Our task was to identify areas beyond basic cybersecurity for small businesses, such as antivirus and firewall products, that could support the creation of a broader portfolio of related products and services.
We identified, assessed and scored a range of strategic areas and specific opportunities with the potential to support the planned tenfold growth of the Small Business segment over the following three years. The result was six priority areas with 10X potential and eight concrete “winning” opportunities for further development. One of them was promising enough for work to begin immediately.
My role: Designing the methodology, leading secondary research and facilitating workshops.
MSD — Digitalisation of medicine leaflets
Digitalisation, Service Design — 2020
Representatives of MSD in the PharmaLedger consortium asked us to help prepare an MVP brief for digitising medicine leaflets for a European pilot. We used a Design Thinking approach and planned a series of online workshops to map existing processes and identify pain points, design a new process and break it down into individual epics. At the end of the collaboration, our stakeholders said they believed they would not have been able to deliver the MVP brief without our support.
My role: Designing the methodology, leading the delivery team, supporting the mapping of the current situation and facilitating a series of alignment and ideation workshops.
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